Bill Krieg

Regional Vice President, West

Responsible for Key Account Management and client engagement for key IDNs and RPCs in the Western U.S.

Bill Krieg’s medical industry experience spans over 40 years, in sales, marketing and international management positions with various medical manufacturers/device companies and distribution businesses. Prior to joining ASPI, Bill was with St. Jude Medical/Abbott for over a decade, handling its vast portfolio of cardiovascular products with Corporate Account and Strategic Sales responsibilities. His geographic focus was primarily concentrated in the Western U.S., with prominent GPO, IDN, and RPC clients. Bill was instrumental in forging deep relationships with key customers by orchestrating significant “goal-attaining” contracting solutions and programs that resulted in meeting their objectives.

Bill started his career with American Hospital Supply/Baxter in sales, marketing, international, and distribution management positions, driving growth in their medical/surgical product segments. He transitioned to the cardiovascular medical device segment with Intermedics in sales management roles, directing the sales team in the Western U.S. market. In addition, Bill led capital sales management teams with the promotion of innovative, cardiovascular therapies.

Bill earned a BBA-Marketing degree from Texas State University and a MA degree in Management/Human Relations from Webster College.