Bob Umdenstock

Regional Vice President, West

Responsible for Key Account Management and client engagement for key IDNs and RPCs in the Western U.S.

Bob Umdenstock’s medical industry experience spans over 37 years, in sales, sales management, national accounts and business development working with medical manufacturers/device companies and supply chain distribution. Bob was consulting for over a decade prior to joining ASPI, boosting sales and building business relationships for industry clients, focused on GPOs, RPCs and health systems. 

Bob started his career with DeRoyal, holding positions in sales, sales management and national accounts. He transitioned to Terumo Interventional in a national accounts role, supporting their health system and GPO market strategies. More recently Bob focused on sales management and national accounts in the Western U.S. for Professional Hospital Supply, with an emphasis on distribution services.

Bob earned a BA, Business Communications degree from the University of New Mexico.