Buddy Bradley

Commercialization Executive

Responsible for Key Customer Management and client engagement for key IDNs and RPCs.

Buddy Bradley is a healthcare executive with over four decades of proven success in all aspects of distribution, management, and successful P&L management – Operations, Sales and National Accounts, as well as provider/hospital management experience.

Buddy has established strong relationships at senior levels of all Group Purchasing Organizations (GPOs), and many Integrated Delivery Networks (IDNs) across the U.S. in his 40+ years of diversified experience in healthcare. He spent 26 years with Owens and Minor (V.P., National Accounts, Mid-Atlantic Sales Director, Southeast Sales Director, Division Vice President, Manager of Account Development), 12 years as a fully commissioned sales representative with Cardinal Healthcare, and seven years at LeBonheur Children’s Medical Center/Memphis. Buddy excels in strategic planning, contract negotiations, implementation, customer retention and market share growth within sales organizations, GPOs and IDNs.

Buddy has a bachelor’s degree, majoring in Marketing and Business Management from East Tennessee State University, and has completed graduate courses at Memphis State University and Darden Business School (University of Virginia).